How to Wear Fragrance

Where and How to Apply Perfume

Scent clings best to moist/humid skin, so apply perfume to your pulse points which are the areas on your skin where blood flow is the strongest and the skin is the warmest: to the inside of your wrists, back of your knees, around your ankles, neck, behind your ears, between your breasts, and inside your elbows. You can also spray and walk into your fragrance.

Never rub perfume because that crushes the molecules of the fragrance and ruins the scent. For a lighter scent, spray the outside of your hand instead of the inside if your wrist. For a subtle perfuming of your hair and clothing, spray your perfume in the air and then walk through it. If you prefer a lighter overall smell and not concentrated on one part of your body, this may be the method for you (especially wonderful for a social event where there will be lots of people).

How to Make the Scent Last Longer

If you have dry skin, apply perfume more often. Applying petroleum jelly to areas where you will be applying perfume will give the scent something to cling to. Apply your fragrance low on the body so that the scent rises and it won’t be lost as quickly. Apply perfume immediately after your shower, as open pores and warm skin will soak up the scent, as long you haven’t used deodorant soap.

If your scent has faded after a few hours, rub the once scented area to reactive the scent. Layering your fragrance will help make your scent last longer. If the scent you use has a matching bath gel, moisturizer or powder, those can be used before you apply the actual fragrance.

How to Store Perfume

Perfume does deteriorate, and the time period depends on the temperature, light and length of storage.
Extreme heat and direct sunlight can break down the components of most fragrances so keep all fragrances in a cool dry area and away from windows.  Do not store fragrances in the car, the scent will change entirely.  Perfume should be stored at room temperature out of direct sunlight and away from extreme heat sources. On average, the shelf life for a fragrance is 3 to 5 years; for pure perfumes it is much less.

Fragrance Type

Learn About Fragrance Types

• Parfum: The highest fragrance concentration.
• Eau de Parfum: The next highest fragrance concentration.
• Eau de Toilette: Lighter than Eau de Parfum, the most common type.
• Eau de Cologne: The lighest fragrance concentration. Usually comes in a larger bottle.
• Eau Fraiche: Similar concentration to Eau de Cologne. Perfect for those who prefer light fragrances.